Stroke: A Character-Driven Narrative | World Stroke Organization

World Stroke Campaign / World Stroke Day / World Stroke Day Events / Stroke: A Character-Driven Narrative

In a video campaign disseminated via Social Media and a Youtube channel, four individuals discuss their experiences with and recovery from a stroke. The movie is shown continuously on hospital TVs in preparation for World Stroke Day in order to educate people on the signs of a stroke, how to recognise them and take action accordingly. At the conclusion of the video, a well-known Greek actor with a sizable fanbase suggests a new Greek acronym for FAST in an effort to boost viewer participation. Links to a stroke prevention campaign encouraging viewers to learn about and address their own risk factors were included on the channel's YouTube page and in related social media postings. While this was happening, a Facebook campaign spread a questionnaire designed to evaluate people's familiarity with stroke symptoms.