WSO Social Media update – LinkedIn case study

06 Mar 2023

Social media has become an integral part of modern life and is crucial for communication and networking. It has changed how we interact and share information, allowing us to connect with people around the world in ways that were never before possible. Undeniably, its impact will only continue to grow. The WSO sees social media as a powerful tool for raising awareness and creating momentum around important issues, mobilizing support for causes, and trying to create change at scale.

The WSO uses the following social media channels Twitter, LinkedIn, Facebook, YouTube and Instagram. We created the WSO LinkedIn page about 1,5 years ago starting with zero followers and limited resources to manage this new channel. By February 2023, we were able to grow to a mature channel with over 3000 followers. We reached this number quickly, and in doing so, we were able to create a real stroke care community.

To continue the growth of the online stroke care community, we ask for your help. You can make a difference and maintain the momentum:

Please spend 10 minutes every week to read any of the WSO social media channels
Like, share, and comment on posts that interest you
Connect to your peers, invite them to the stroke care online community, or connect to these suggested profiles

Growing a social media community can be a challenging task, but there are several strategies we used to increase engagement and attract new followers:

Define a clear target audience, which is connected/influenced by stroke care, and we created shareable content from different resources: IJS, Future Leaders, academy and campaign
Post consistently, as consistency is key when it comes to growing a social media community. Posting regularly showed our audience that we are a reliable and current source of information
Use relevant hashtags that our target audience was likely to search for, to help people find our content: #stroke #awareness #education
Engage with our audience by responding to comments, asking for feedback, and encouraging user-generated content. This helped build relationships with our followers and increased engagement

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Achieving our vision of a life free from stroke is a task that WSO cannot achieve alone. We are committed to building our partnerships at the global, regional and national level to scale up and deliver improvements in prevention, treatment and support to reduce the burden of stroke.

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