World Stroke Day 2023 –Access the #GreaterThan Stroke Campaign Toolkit

07 Aug 2023 World Stroke Day

We’re thrilled to share the World Stroke Day 2023 #GreaterThan Stroke Campaign resources with WSO members and partners. The campaign guidelines, design files and pdfs of campaign assets are now available to download from the Membership Zone just log in to access member exclusive resources to help you prepare for October 29^th 2023.

This year the World Stroke Day campaign is focused on stroke prevention, and we are leading with the hopeful message that by taking some key actions we can massively reduce our risk of stroke. Audiences are being encouraged to ‘take charge’ by getting informed about and taking steps to manage risks. Specific calls to action include: getting your blood pressure checked, having a health check, getting support to quit smoking and doing what you can to eat healthier and increase physical activity.

While WSO will be running a high profile social and digital promotion campaign, supported by influencer outreach, we know our members will be working hard to develop and deliver community based activities to communicate, connect and provide practical stroke prevention support to your communities.

Here are some on the ground activities that we hope our members around the world will get behind to show that together we can be #GreaterThan stroke:

Organize a community stroke information and/or health screening event

Provide BP screening, pulse checks, smoking cessation advice. Our posters can be adapted to provide information about local screening events and our stroke risk factor leaflets in five global languages can be found at https://www.world-stroke.org/world-stroke-day-campaign/why-stroke-matters/stroke-prevention/stroke-risks-and-prevention

Active Sundays

Starting on 1^st of October through to World Stroke Day Sunday Oct 29^th, we would love to see WSO members organize an Active Sunday event - run, walk or bike ride in a group, on their own (or with your pets) and share photos on social using the campaign hashtag #GreaterThan alongside a stroke prevention message.

Light-ups

Lighting up local landmarks for stroke, supported by social media posts and local media coverage can be a great way to reach new audiences for stroke and to build awareness of stroke signs and prevention.

We’d love to hear what you’ve got in the pipeline and are happy to provide advice on implementation or to connect you with other members working in your country and region.

Contact our campaign manager awiseman@world-stroke.org to share updates or to find out more.

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