After World Stroke Day each year, organizations and individuals are invited to apply for a World Stroke Campaign Award. Those who the WSO Campaign Commmittee assess as having demonstrated high levels of commitment, creativity and impact in delivering WSO global campaign to life in their communities are selected as either Award Winners or gain recognition as Highly Commended runners-up.
The overall goal of the Awards is to capture and share good practice in public awareness campaigning to inspire others working to develop and drive awareness and action their community, aligned with key WSO campiagn priorities and messages. This year the campaign focus was on building awareness or stroke signs and the need for immediate medical care.
Best Campaign in a High-Income Country
WINNER, Fundaciòn Freno al Ictus, Spain
The Committee were really impressed by this campaign, that used a collaborative partnership with RENFE the Spanish high-speed train network, to raise awareness of stroke symptoms and the need for fast action. With station screens used to share information, videos on trains and stroke symptoms and emergency call numbers printed on tickets, the campaign sent its message along with passengers across the country. Over three months the initiative reached 10 million travellers in five official national languages. The campaign showed great strategic thinking and creative connections to embed speed as the response to first sight of stroke symptoms in the public mind.
Highly Commended, Croì, Ireland
This was a great stroke support organization campaign, with high visibility online, complemented by grass roots activities and local lived experience engagement. The Croì campaign was a great example of how global messages and branding can be adapted and made relevant at a national, local and community level.
Best Campaign in an LMIC
WINNER, Associação Ação AVC, Brazil
The Brazil based stroke organization developed and delivered a sustained and rounded campaign with a high level of output, multiple engagement methods linked to clear evaluation metrics that showed a clear strategic approach to their communication campaign. With messaging that spanned symptom awareness and prevention and broad audience reach, this campaign was a strong example of effective stroke communication that leveraged World Stroke Day as part of a year round program.
Highly Commended, IFI, India
Strong multi-platform communication campaign in Odisha State, founded in good understanding of communication needs of the audience, high quality content and excellent use of social and digital media.
Individual Achievement Award
WINNER, Evans Nyambega, Kenya
Evans is an inspiring and long-standing advocate for stroke in Kenya. As the founder of the Stroke Association of Kenya, Evans has been at the forefront of WSO awareness campaigns and lived-experience advocacy initiatives since his own stroke in 2010. He has been a strong World Stroke Day partner and in a decade and half has been instrumental in raising awareness of stroke with public and policy makers in Kenya. This year's campaign, delivered in collaboration with the local scientific association, demonstrated the development of a coordinated, impactful and sustainable approach to public awareness and advocacy in Kenya.
Highly Commended, Dr Abhishek Man Shrestha, Nepal
Abhishek has grown his World Stroke Day event steadily over several years in Nepal, and the Committee were delighted to see the diversification activities in Nepal that are building engagement of a growing network of stakeholders in the country.