WSO has made a strategic commitment to building public awareness of stroke as one of the key contributions the organization can make to reduce the global burden of disease. World Stroke Day provides an annual high point and an opportunity for our members to come together and speak with one voice to raise public awareness and drive individual and political action on stroke.
WSO members and partners will be aware that this year, our World Stroke Day campaign was focused on raising public awareness of the key signs of stroke and the need to save #Precioustime. We know that when it comes to stroke time lost is brain lost and that the opportunities to provide treatments that can vastly improve individual recovery rely on swift recognition of stroke and action. While decision-makers and healthcare providers can take action to improve capacity to provide treatments such as thrombolysis and thrombectomy, without public awareness and swift action the impact of these efforts will be reduced.
WSO members were supported in the campaign with the provision of a toolkit that consisted of campaign videos, an interactive social media post builder, on online stroke spotting game which were hosted on www.worldstrokecampaign.org. Globally WSO delivered global social media promotion campaigns, engaged with online influencers to share our message and distributed a press release highlighting the global implementation gap in stroke care and announcing the launch of the WSO Stroke Centre Certification program in India.
A full evaluation of the campaign has been conducted and will be used to guide the development of World Stroke Day public awareness campaigns in future as well as to inform our campaign strategies around stroke prevention and life after stroke.
Headline campaign data
Key learning and recommendations for 2023
Achieving our vision of a life free from stroke is a task that WSO cannot achieve alone. We are committed to building our partnerships at the global, regional and national level to scale up and deliver improvements in prevention, treatment and support to reduce the burden of stroke.