With a global audience reach of billions, this year's 'Minutes Save Lives' World Stroke Day message was shared by members, partners and public around the world. The WSO campaign was visible around the world, from billboards on the streets of Bulgaria, to the incredible light-up of Christ the Redeemer in Rio, demonstrated an incredible response to the campaign and visibility for stroke in communities around the world.
Among the many ‘firsts’ that World Stroke Day 2021 delivered were the first ever World Stroke Week campaign in Ethiopia, a global chain of indigo blue monument light ups from Sao Paulo to Singapore, the first stroke survivor opera performance and the first article on stroke symptoms in Vanity Fair magazine. We also saw the first commitment to a national stroke action plan in Ghana thanks to the on-going work of WSO members in the country.
Campaign results so far
- 112 events registered on the Global Map of Action
- 1.5 billion potential audience for the World Stroke Day press release (equivalent advertising value of US$2.9 million)
- 5.7 billion reach for campaign hashtag #Precioustime on Twitter
- 1.4million World Stroke Campaign Facebook reach
- 556K reach on Instagram
- 200 participants registered for World Stroke Day High Level Panel
A full break down of the campaign reach and engagement is provided in the campaign evaluation report which can be downloaded below.
If you would like to be considered for a World Stroke Day Campaign Award please either apply using the form on the campaign website or send send written reports, photos and copies of any media coverage to admin@world-stroke.org.